What is Google Penalty?

A Google Penalty is a penalty that is put on a website by Google and it can occur due to various reasons like a Google Algorithm update, a manual penalty, or over optimization of the website, among other reason. This can cause your search engine rankings to dip, and it can cause even the top ranking websites to vanish in the secondary (or even further) search results.

Google Penguin

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

Effects of Google Penguin

After Google Penguin algorithm update many websites lost their search engine ranking for few or more keywords.The website that was ranking on the 1st or 2nd page of Google for some keyword, started ranking beyond the 15th page, for example. The main purpose of the Google Penguin Algorithm update was to prevent web spam.

  • Penguin aimed to target those spam offenders which were left behind last time.
  • Google Penguin update also removed the penalty from previous websites which were affected by mistake.
  • It also aimed to check spammy web links among the search results.

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