Pay Per Click (PPC) is an internet advertising program used on search engines, blogs for which advertisers are paid on a click done by users.
There are many PPC service providers as Google Adwords, MSN Adcenter, Yahoo Search Marketing and Microsoft ad Center which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.
PPC advertisement is done depending upon the bid done by the advertiser for individual key phrases or even a single word. The amount of bid is different according to the level of keyword competition and varies from all search engines. If any user searches the key phrase which the advertiser has bid for and clicks on the advertisement then the advertiser is suppose to pay the amount of bid. The minimum amount of bid is US$ 0.01 for any key phrase but then the result and positioning will be affected, the advertiser needs to pay more for any competitive key phrase or keyword.
For advertisers many search engines provide a key phrase tool to search which keyphrase is used more by users which helps the advertiser to get return on investment with business products or business services expansion.
PPC advertising is a quick method to get listed on the top pages of any major search engine providing PPC campaign services. The advertisement gets activated immediately within the next second of activation. Advertiser should be having much knowledge to understand bidding on any keyphrase. The more and perfect amount you bid on any keyword the advertisement will be more aggressive and placed on the first pages. There are millions of advertisers which have opted for Pay Per Click advertising service with the same key phrases. PPC advertising is a very tactful program which needs thorough knowledge for which it is suggested to be done by a SEO company having expertise in PPC services.
Pay Per Click (PPC) is also named in many other terms but the method and program is the same :-
- Cost Per Click (CPC)
- Cost Per Action (CPA)
- Cost Per Impression (CPI)
- Pay for Placement (P4P)
- Cost Per Engagement (CPE)
- Performance Based Advertising
- Cost Per Thousand (CPT)
- Pay for Search Engine Ranking
To get 100% Return on Investment in PPC advertising, an advertiser should opt for Google Adwords to reach more qualified leads. We provide PPC advertising services for placement of keywords in top pages of Google with expertise and in depth knowledge of bidding for individual key phrases.
Google Adwords provides ultimate facilities and services to bring up your advertisement in any country at any time decided by the advertiser. You can decide which keyword should be placed at what time and in which country with language preference. Along with country specific you can also get your website advertised in region and city specific areas depending upon your business products or business services.
PPC advertising by Google offers different ad formats to place your advertisement as Text Ads, Image Ads, Animated Ads, Video Ads, Local Business Ads, Mobile Ads and lots more. There are different norms of Google Adwords to be advertised for top ranking with most competitive keyphrases.
Benefits of PPC Advertising
Out of all marketing strategies and advertising methods, PPC campaign is the quickest method to be listed on the top pages of search engines with end number of benefits.
- Instant result within the next second of PPC advertising activation
- Complete Control over budget
- Provides facility to target your audience in any Country, Region or City
- Changing of advertisement content anytime with instant reflect
- Editing of Budget settings anytime
- Bidding amount can be changed anytime
- Anytime can pause, delete or add your advertisement
- Daily budget can be fixed so that no more amount will be deducted from your account
- Unlimited key phrases can be added in PPC advertising with instant result
- Advertising in Google by PPC Advertising
Google Adwords offers two types to advertise your business via PPC advertising services.
- Starter Edition : – A simple version for a starter to advertise a single product or service
- Standard Edition : – Includes multiple ad campaigns, ad scheduling, advertise formats, Google Analytic and lots more
To start with PPC advertising you need to have an email account of Google along with verification of activating your account. On activation you will find My Ad Campaign page in which topics appear:-
- Text and AD settings
- Statistics for your AD
If the advertiser has two or more ads then can easily edit by Clicking on AD Variations tab as well as can resume the AD. Keywords once added can also be removed and can be added more, if the advertiser doesn’t want to delete then can pause the keyword to activate the keyword later. An option on the top as My Account for editing basic settings as email address, billing settings and lots more.
Instructions to edit ad groups, placements, keywords with summary of four tabs as Summary, Placements, Keywords and Ad Variations
- The summary shows overview of the AD group including statistics, clicks, CTR, average position, current bid for which you can edit or delete anytime.
- Keywords section showing complete keyword performance with option to add, edit and remove including a tool to get which key phrases are surfed more by users.
- Placements of keywords chosen for advertising group and the performance with option to add, edit and remove.
- Ad Variations is any advertisement created with facility of creating ads, resuming ads or edit existing advertisement.
- In the budget page of your advertisement you can find the overview of your budget selected for individual ads including past, present and future budgets.
PPC Advertising Account Organization
A proper way is needed to organize and maintain your PPC advertising account as the key phrases which you add should be most surfed keywords by users. The keywords are the most important factor in PPC advertising as that is the main source to bring your website on top and above your competitors.
Google Adwords provides facilities in PPC to select country specific, region specific and city specific which helps the advertiser to be more specific in business. Depending upon the business the advertiser can target audience in specific areas to expand the business. To organize the settings is must if your business permits such expansion. By this service the advertisement will appear in those countries only, for example if you are a plumber in Sydney, you will for sure want business from Sydney only as you are providing local business.
The advertiser has complete control over time management of PPC advertisement, if you are looking for business locally then it is helpful as you can activate your account in a specific time depending upon the country. For example if you are in India but want business from UK, you can set a time of UK so that when any UK user searches he will find your advertisement. For better advertisement you can also change the language of your AD so that any user depending upon the language in that country can view and understand the AD.
AD Formats for PPC Advertising in Google
There are various formats of advertising in Google for expanding your business products and business services via PPC advertising in Google.
- Image Ads
- Text Ads
- Video Ads
- Local Business Ads
- Mobile Ads
Depending upon the ads there are various norms to be taken care as content sites, search sites, placement targeted campaigns, keyword targeted campaigns, text based and graphics based websites. All ads contain the same number of characters and same guidelines.
On a click on the advertisement it opens up with your website link, there are two options of your website to open. There are four lines for one advertisement for which one link of your web page can be placed and on the first line and last line. When it comes to the last line you can have your own landing page of your service or product page.
Optimize PPC Advertising
To increase traffic and clicks on your ads you need to optimize your PPC advertising, which a SEO expert company can do it properly. The best method of optimizing PPC advertising is to bifurcate keywords depending upon the importance as adding new keywords, adding used keywords, increasing daily budget for key phrase, increasing maximum PPC, keywords most surfed and all general key phrases in one group. This will help you to get highest traffic and ROI.
The most economical source to achieve top placement in major search engines with most competitive key words is to opt for PPC advertising service by a SEO expert company. As only a professional internet marketing company can help you to generate quality leads with a minimum budget. Comparing to organic SEO, PPC campaign is the fastest and easiest way to expand your business products or business services worldwide. Due to the PPC advertising campaign you can target your audience for specific country which will help in business expansion.