The technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and phrases that the site owner wants optimized so that the site ranks well for those terms.
That may sound simple but it’s really not that easy to define SEO copywriting content. You cannot repeat a keyword 50 times on a page and expect to rank well for that keyword for the following reasons:
Keyword spamming greatly discourages link building – Only balanced, informative, well-written web content will make the owners of other websites want to create links to your site which is a key component of ranking well with the major search engines.
It makes directory submission impossible – The editors that determine which sites get added to their directories will read through the first paragraph and see your keyword density as a blatant attempt to artificially enhance your page’s rank.
It makes search engine submission impossible – The people that review the sites that have been submitted directly to the major search engines for indexing will not only disregard your site completely, they’ll penalize your website for unethical procedures and make it very difficult to find through a search engine.
It alienates your target audience – Web viewers have very brief attention spans. The very people that you hope to attract with the keywords that you have chosen will read the first sentence and hit their Back buttons immediately because your content is unreadable.
If you want your site to rank well for carefully chosen keywords and phrases, the content of your site must be well-written, well-researched, informative, and rewarding for your viewers to read which is precisely why so many site owners hire professional SEO copywriters to craft the content of their sites.