The Internet has given everyone with Internet access a voice and an opinion. No one complains when they receive positive comments, but negative comments can damage your reputation and create a public relations nightmare that can be searchable on the internet. It kind of leaves a dry taste in your mouth, doesn’t it? We cannot control what people say about us but we can monitor our reputation and create a strategic plan to combat these negative comments and posts. This is the foundation for Search Engine Reputation Management (SERM).
Whether it’s an negative blog post, punishing product review or a website dedicated to challenge your organization (see Ebay search examples below), Conversion Pipeline’s SERM solution can help you minimize the impact of negative comments and provide you with a strategic gameplan to combat future negative comments (and yes, they will happen).
Source: Conversionpipeline
