11 Important Tips for an Effective Fundraising Strategy for Nonprofits
Fundraising is important for all the activities of your nonprofit organization. For an effective fundraising marketing becomes the most important activity by which you raise funds for your NGO. Funds raised by your NGO helps you to achieve many objectives like attracting new members, raising awareness, and carrying out your NGO activities.
You are well aware that the various challenges on the internet in the past have successfully demonstrated the fund and awareness-raising power of digital communication and yet many of the NGOs are still missing out on some of the basic opportunities of becoming digital. There is immense scope for your NGO to excel online and build a strong digital presence for itself.
The Internet has led to digital marketing for NGOs, to make themselves known regardless of their location, giving them the possibility of action at a global level, getting more strength, and the possibility of reaching out to the masses.
Fundraising being essential for non-profit organizations, building a digital fundraising strategy will be the first step for you to ensure that you reach your fundraising goals. Your successful nonprofit fundraising strategy relies on your ability to get in front of the right people at the right time and place and tell your story in a way that you are able to drive action.
Let’s bring our discussion on the important points for Effective Digital Marketing Strategies for NGOs.
Develop Digital Goals NGO Organization
Set Specific, actionable, and measurable goals for your fundraising strategy. Your NGO fundraising strategy should not just decide to increase revenue, or plan to retain more donors. You need to set numeric benchmarks and timelines, and decide how you will tackle these goals. You have to evaluate against metrics. You cannot accurately assess your progress towards achieving a goal without having metrics in place to track your success. Diligently monitor your consistent metrics so you can see how well you are improving and when you need to make changes to your fundraising plan.
Gain a fundraising plan for Non-Profit
Fundraising has to be a team effort. Your board members should just also be as passionate about your organization’s mission as you are and should participate in the fundraising activities right from planning to execution stage. The board members of your NGO not only should help fund your organization’s philanthropy, but they should also typically have final say over the big-picture of fundraising decisions. You should not think of their approval as a bureaucratic hurdle to overcome, but rather an important step towards improving your fundraising plan.
Set your expectations For NGOs
The challenge is that there are tens of thousands of organizations fighting for a very limited pot of money. Also, the grind of raising money every year creates an internal motivation problem as well as an image problem, especially as the organization fails to reach sustainability after a few years. You need to overcome this hurdle and keep the motivational level of your team member high so that they do not end up in frustration.
NGO Fundraising by Video
Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit into your nonprofit’s fundraising strategy? You become a higher expert and take their consultancy to fit video marketing to your fundraising strategy.
Non-Profit Mission Statement
Your mission statement is often one of the most-read pieces of copy that your organization will create. It must quickly explain what you believe in and create empathy for your cause. Develop a statement that is clear, concise, informative and stimulates action.
Nonprofit Content Strategies
There are many nonprofits that are strategically creating strong content marketing materials. If the content strategy you have in play isn’t generating the results you want, consider going for mid term course correction and higher experts or agency to create
Nonprofit Go Mobile, Now
Does your NGO have a mobile fundraising strategy? If not then you need to have it in place at once because In 2016, 17% of online transactions were made using a mobile device. There was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. It is therefore important to include mobile fundraising in your digital fundraising strategy.
Nonprofit Email Marketing
Email Marketers fundraisers know that email, coupled with other communication modes like direct mail, social media, and personal interactions, is an essential piece to building direct relationships and strengthening your brand and mission. This inturn builds more members for your organization and more funds for your activities.
Use Compelling Imagery for NGO
Have a look at how The Red Cross does it. They keep things simple, all while doing a great job of helping people “see” the value and impact of their donation, something every nonprofit should do.
NGOs Newsletter for Donations
Soliciting donations via newsletter can be done online or offline. That is, you can email a newsletter to your donors’ id, with a link to your online donation page. Or, you can choose to send a printed copy via snail mail, with a self-addressed envelope they can return with their contribution.
What Muniwar Can Do for you?
As you know very much that raising funds is the most difficult task for any NGO. To achieve. Muniwar will help you to develop user-friendly websites and use social media with well planned, and focused strategy which you need the most for your fundraising. The strategy will aim to first engage the audience, then create a credible image and trust for your NGO, and finally, motivate the supporters to get actively involved and contribute funds.
Further, Muniwar will increase your interactions with your supporters, and if you wish to get more volunteers, we will first establish your support for the cause. We will also help you in supporting a cause that will allow you to connect with others who also support it and would thus be more willing to contribute and help you out, and you can then use Social media to engage your supporters with interesting, persuasive content that they can share with their respective networks or friends. This will increase your visibility and let you connect with a much wider base of potential donors and increase your fundraising.
