What is SEO? Definition: Search Engine Optimization (SEO) is the process of increasing a website's organic search rankings. SEO tactics include on-page HTML structure, website architecture, page content and keyword usage, inbound links, and a domain's collective content. Why is SEO important? SEO is consistently a major driver of growth and customer acquisition for ecommerce stores. One survey found…
Digital marketing involves more than just having a website. You need the right strategy and the right tools to ensure that all of your marketing efforts help you reach your business objectives. As with any other lead generation approaches, your online marketing will not be successful without clear, definable goals and a strategy to achieve…
With WordPress.com, it’s easy to create your own website or blog in seconds. For definition’s sake, a blog is a type of website that shows the newest content at the top of the page. A blog can also be one part of a website with multiple pages. On WordPress.com, you can choose any of those options, easily adding…
WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a…
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that…
You get a resume that works — we guarantee it! When your resume works, doors of opportunity open and you work; but when your resume doesn’t work, those doors stay closed and you don’t work. With a Knock Em Dead resume you invest in a marketing tool that is custom-built to achieve your job search…
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How…
It’s important to know that in addition to having a website that looks appealing on the surface from a design perspective, a website must also function well from technical perspective. The headers at the top of a website and various pages that users will be redirected to are a crucial part of web design. Those…
This post is another piece in the series I am researching for the article I am writing about social media. This time I have turned my attention to listening, which I have called social media monitoring, but some call blog mining and others call social media research – I'd love to hear your name for…
Welcome to The7 – Ultimate WordPress Theme Sites. This is your first post. Edit or delete it, then start blogging!