Monthly Archives: April 2017

How to Protect your Site and Recover from a Google Penguin Penalty

A month after Penguin 2.0 was released, the dust is settling and most people are eager to know: What exactly is Penguin 2.0 filtering? How does Penguin 2.0 differ from Penguin 1.0? What can I do to recover my site and to protect my site from getting hit in the future? Should I try to…

SEO for Ecommerce Website: Top 7 Things You Need To Do Right Now

To make your ecommerce website a success and increase its sale, you need to be sure that your potential customer is able to find you. Today, almost everybody uses Google or other search engines to look for products or services. Therefore, to make sure that your online store gets targeted traffic, you need to follow…

Landing Page Optimization (LPO)

What Is Landing Page Optimization? (LPO) Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page. Why Landing Page Optimization…