Are you using GMB to manage your listing in Google Maps? Would you like to maximize your chances of receiving bookings directly from your listings in local search results?, 3 New Google My Business Features to Increase Appointment Bookings for Pulmonologist Doctors.

In the post, we cover several new additions to Google My Business Listings and offer some best practices for using these new features to improve your practice’s appointment booking and chances of getting targeted traffic directly from your Google Maps Listing. Can grow

Appointment URL

The primary function of Google My Business is to provide a one-stop-shop for managing your business across Google’s many services, including Google Maps. Google is making inroads into the online booking space with its Reserve with Google service, but the offering is currently only available to select fitness businesses. However, in what may be a major effort for these types of booking users, they are starting to change for a wide range of businesses including Pulmonologist doctors and other medical professionals that allow you to place appointment URLs directly on Google Maps.

Menu URL

If you’ve ever been to a restaurant on Google Maps, you may have seen an option for a Menu URL that takes you directly to the menu. Google is now offering a similar option for doctors. It doesn’t look like it’s widely available as an Appointment URL, but if it’s available to you you should use it.

This may sound like an odd recommendation for a doctor rather than a restaurant, but it makes more sense when you consider a restaurant menu as little more than a list of a restaurant’s product and service offerings. Chances are, unless your website is barebones, you have a page discussing the processes and services offered or the terms you treat. This is your menu!

Posts by Google

Special events and offers can be a great way to promote a business, but then you have to promote special events and offers. Luckily, there’s no shortage of ways to promote an offer. In fact, Google recently rolled out a promising variation of a feature made available to candidates in the 2016 election—posts by Google.

In its most basic form, Post allows you to create a temporary “card” that will appear on search results pages and map results. The card contains an image, a small amount of text, and a button. They expire every seven days, so if you’re using them for long-term promotions, you’ll need to draw multiple cards.

Conclusion

Taking the advantage of these features is a quick and relatively simple way to provide searchers with the information they need and increase appointment bookings for your practice. Get started today by setting up an appointment URL for your practice on GMB.