3 Simple Tips to Start Advertising for a Physiology Clinic on Facebook
Let’s cover Facebook Marketing: how to create Facebook Ads. Whether you’re already running ads for your practice or are looking to get started, we’ll walk you through 3 simple ingredients for social success.
Choose Your Target and Key Statistics
This really applies to any PT marketing plan. Before starting any campaign, write down these key parameters. You’ll use this to measure whether the ad works when the campaign ends. You also need to be very specific. We have filled in some answers for this example:
- Offer/Promotion: Free back pain seminar organized in 30 days
- Key Status: Online Signup
- Target: 100 signups
- Sub-figure 1: Signup page conversion %
- Sub-state 2: Cost per click on the signup page
There should be a goal associated with your main image.
That way, you can measure if you didn’t succeed, and you can even adjust your plan if you’re way off the goal.
Choose Who to Show Ads To
The next thing you should keep in mind before you create is who you’re trying to connect with. Facebook has extremely powerful audience targeting tools that can be overwhelming. But, your ads will perform 3x better with only a few best practices targeting.
Start With People Who Know You
One of the best ways to start getting fast results is to upload a list of past patients to show ads. This will help build engagement with loyal followers and you can encourage them to keep coming back. As you get better at creating ads, start testing out audiences who don’t know your practice—known as “cold traffic.”
The markets for these groups, in order of importance:
- Patient Email List
- Website Visitor Retargeting (Facebook Pixel)
- Facebook Page Followers
- Local “freezing” Prospects
Creating a PT Facebook Ad `{`Video`}`
Campaign
In the Campaigns section, you’ll choose the purpose of your ads. You can have multiple ads in a single campaign. There are tons of objectives to choose from but if you’re trying to drive people to your website, traffic is the option to use. If you want your followers to engage with your posts or videos, try engagement goals.
Ad Set
An ad set is where you choose your budget, placement, audience, and schedule.
The budget and schedule are pretty straightforward. You can choose to budget daily or lifetime, but keep in mind that Facebook won’t charge you until you reach a certain dollar amount, or at the end of a month.
Placements include News Feed, Messenger, Instagram, and more. If you’re not already familiar with Facebook ads then go ahead and let it be set to automatic.
Advertisement
The ad tier is where you add images, copy and choose the style of the ad, such as video or slideshow. Since this section is below budget, you can create multiple versions of your ad to see what works best and they will all share the budget you set. Keep in mind, images containing text will be fined by Facebook, or will not work at all.
Conclusion
Facebook for Physiology Therapist Practice doesn’t have to be complicated, but we know your focus is on patients.
Boost Physiology can help your practice with a full-scale Facebook marketing setup and ongoing monthly management. Let’s start today.
