Facebook is an amazingly rich source of personal info—and a marketer’s dream! Ads on Facebook can be targeted to hundreds of different demographics—so you can reach your exact target patient. Whether you’re a generalist or an expert, you can use Facebook tools to market to a very specific list of people.

Run Psychiatrist Clinic Awareness Ads

Facebook allows you to target people within ten miles of your location. Use these targeting tools to reach people who are more likely to engage in your practice.

Target Potential Psychiatrist Patients by Age/Gender

If you are a practice that caters to a specific age demographic or gender, you can use these targeting options to show your ads only to people who fit that category.

Targeting Based on Your Facebook Page Connections

Let’s face it, people look to friends and family for advice when choosing a new psychiatrist practitioner. If you’ve spent any time creating a Facebook page for your practice, use it. You can run ads that target the connections of your Page followers. This is a great way to grow a referral business.

Target Other Health Care Practitioners Who Can Be Referral Sources!

Use broad targeting to display your ads to physicians or other major referral sources in your geographic market. You can also make a list of all possible referring practices/medical groups in your market and place your ads asking your employees to put your name and practice at the top.

Conclusion

As you can see, there are plenty of opportunities for using Facebook as a tool to reach the right target audience. While you can clearly define your target audience based on the information that people share freely and openly on Facebook.

If you’re interested in talking with the experts at Munivar Technologies about Facebook marketing for your dental practice, contact us today at +91 888-22-66-111!