5 Tips to Attract New Followers to Your ENT Clinic Facebook Page
Social media is a necessity for all small clinic doctors including medical practitioners today. As an ENT professional, it is a big consideration how to increase patient volume in the clinic. With 2 billion active monthly users, social media platforms like Facebook are vital to helping you reach patients based on where they spend their time online.
We explore useful tips and best practices for Facebook marketing to help you attract new patients and connect with your existing community.
1. Define your goals and choose your platform.
Social media for ENT specialists. If you want to be known as a thought leader or join the industry, connect with professionals and publications on Twitter or LinkedIn; If you are a medical center looking to receive new patients, choose Facebook.
And while it’s not a traditional social media platform, be sure to list your clinic on Google My Business. GMB helps boost your SEO and having a profile helps potential followers see your brand as more professional when they search for you on Google.
2. Always bring value to your community.
The best way to establish a trustworthy reputation for your ENT clinic on Facebook is to always bring value to your patients and give them a reason to follow you.
Adding value can be as simple as sharing information about current diseases, reminding patients about required vaccinations, giving tips on how to stay healthy, or updating them on practice news such as opening hours.
The tone of voice is also important for your Facebook marketing. Remember and speak to your audience: Try to avoid jargon, and keep your posts brief.
3. Be on Time and Consistent.
Facebook is all about connecting with the right audience at the right time. Your Facebook post will get 75 percent of the total potential engagement within the first 5 hours of posting, so it’s important that you give your post time to reach as many people as possible.
4. Connect with The Right Organizations.
When it comes to attracting new patients using Facebook marketing, other organization accounts can help you expand your reach to relevant audiences; Likewise, your community will find value in their content. Share any community updates, such as disease awareness days, or promote on your own fundraising activities and community events. Don’t forget to tag relevant organizations as well, so they can potentially repost your content.
5. Encourage review.
According to recent studies, 88 percent of customers trust online reviews as much as they do personal recommendations. Online reviews also help boost your SEO. Online reviews are common language today and are essential if you want new patients to trust your practice.
To build on your reviews, include a reminder in all aspects of your communication to current patients, whether it’s a block at the bottom of your email newsletters, an incentive on a business card, or a flyer at your reception.
6. Be consistent.
Facebook is an ongoing investment and keeping your community engaged requires regular maintenance. Maintaining your post frequency, tone of voice, and consistently encouraging reviews will help cement the positive and helpful reputation of your practice online.
Conclusion
Facebook, as part of your ENT specialist clinic marketing strategy, can be highly effective with all the tools and resources available to leverage. If you haven’t established a presence on Facebook for your practice — or if you’re not using it as effectively as you could, take some time to devise a strategy.
