Nearly every business can benefit from search engine optimization (SEO). If you have a product or service to offer, there is someone out there actively searching for it. It doesn’t matter if that person is the end consumer, or an employee of another company; businesses need to make sure that their customers can find them when needed, and SEO makes that possible. With an effective SEO strategy in place, potential customers can search for relevant terms in search engines that draw them towards your business.
While it’s true that SEO can be effective for almost every industry, we have found that certain industries can benefit from SEO more than others, potentially making it the most integral and lucrative part of their marketing campaigns.
Here are eight main industries that receive the highest ROI by utilizing effective SEO solutions in their marketing strategies.
1. Professional Services
Your website is your new front door. Studies have shown that up to 80% of consumers research online before making a purchase or an investment. Consumers want to look at your website to view what services you provide and read reviews to determine the quality of your work. If your website doesn’t show up in the Google results, you may not even be in consideration, remaining undiscoverable and unreachable.
Companies that provide professional services, including accountants, IT consultants, financial planners and many others will want to target prospects based on their location. People who want to improve a new or existing business with professional services will look for companies near their area, and local SEO practices can help companies reach their targeted audiences more efficiently.
2. Home Repairs/Renovations
Home repair and renovation services are also in need of local SEO solutions if they want to see an increase in leads. People in need of repairs or renovations of any kind will search locally for the closest businesses, which is why these businesses should target customers in their service areas with local SEO. For instance, if you run a kitchen renovation company in Omaha, Nebraska, and your website does not show up on the first page of Google for searches like “kitchen renovation omaha ne” or “custom kitchen omaha,” prospects searching those terms will be unable to find you.
Source: Clickx
