9 Tips For Creating More Engaging Content For Your Oncologist Facebook Page
Worldwide, there are over 2.45 billion monthly active Facebook users, and an average of 1.47 billion people log into Facebook daily. Statistically speaking, Facebook is too big to ignore, but when it comes to social media marketing, is it really delivering the results you’re hoping to see?
The social network has a presence of over 80 million businesses which makes it a crowded and competitive landscape. And at a time when organic Facebook reach is currently estimated to be down 1-3%, it’s harder than ever to be successful on the platform.
If you are struggling to make an impact on Facebook, then this article is for you. In it, I will share some best practice tips to help you increase your organic reach and increase engagement.
1. Capture Attention With a Compelling Visual
Study after study confirms how you create and share content – the visual goes along with the content.
Photos get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts. Facebook recommends that every post you create should include some form of creative, such as images, GIFs, or videos.
2. Keep things simple
Facebook advises that “simple posts with clean creative posts are best at grabbing an audience’s attention” and recommends the following tips:
- Keep Your Color Scheme Clean And Consistent
- Include Recognizable Images
- Use Minimal, Concise, And Powerful Text
3. Share a Behind-The-Scenes Photo of Your Clinic
People love to see behind the scenes of your practice – so bring your camera to your next staff meeting, luncheon or event. Sharing photos of your employees make your practice more relatable.
4. Create a Holiday-Themed Post
Diwali, Holi, Christmas—they all provide an opportunity to share holiday-themed advice or send wishes to your followers. You can also indulge in fun holidays like National Day. Check out this calendar to keep you updated with ideas.
5. Post Your Oncologist Practice With News and Updates
Are you starting a new program or service? Have you found a new device that provides better care? Tell your followers about it. Patients would appreciate you being informed.
6. Share Video
Video has become the dominant way we consume information. According to research by Social Bakers, the average video post generates 135% more organic reach than the photo post.
Here are some tips for using video on Facebook more effectively
- When sharing a video, upload it directly to Facebook. Do not link to YouTube. Videos uploaded to Facebook have an average 110 percent higher engagement rate and 478 percent higher share rate than YouTube links, according to a Quintly study of six million Facebook posts.
- Use with square video. Buffer found that Square video received higher average views, engagement, and completion rates than landscape video, especially on mobile devices.
- Add Caption: When studying more than 500 Facebook pages and 12,000 Facebook videos, LocoWise found that 93 percent of video views took place without sound.
- Keep it short. Facebook’s own advice is to keep your videos short: “It’s a best practice in digital to capture attention. Remember that 6 and 15 seconds are the new digital standard for video.”
7. Go Live
Facebook Live videos get three times more shares than traditional videos shared on the platform and 10 times more comments than regular videos. Facebook actively prioritizes placing live videos at the top of the News Feed, as well as sending notifications to potentially interested audience members. Additionally, Facebook Live videos are stored on Facebook and can be viewed and shared after the live broadcast.
Tips for Going Live
- If you’re planning on making live videos on a regular basis, consider creating a regular schedule for your shows.
- Choose topics that will captivate your audience and provide valuable education.
- Tell viewers ahead of time when you’re going to go live.
- Greet your audience and answer their questions and comments by name.
- Promote your live video streaming on multiple social media platforms to increase engagement.
- be ready. Outline the key points and questions.
- Make sure you have a strong internet connection and no institutional firewall blocking your broadcasts.
8. Create Facebook Stories
Facebook Stories – user-generated slideshows and video collections—are short pieces of content created on your smartphone and available for 24 hours. After this time your story is automatically deleted, although there is an option to save your content.
9. Post When Your Followers Are Online
To optimize your engagement and reach, you want to share content when your audience is online. If you search for optimum posting times, you will find many guides online. You can follow these recommendations as a starting point, but it’s best to test it yourself to see which days and times work best for your own audience.
Facebook Insights makes it easy to find your optimal posting time by navigating to the tab and selecting Post. Here you’ll find data about when fans of your Facebook page are online each day of the week. Once you’ve determined your optimal posting time, use Facebook’s post scheduling feature to post at the right time.
Conclusion
Overall, taking advantage of the suggestions in this list will help you create an engaging Facebook clinic page that your audience visits to learn more about what you have to offer and develop a relationship with your clinic.
I am also a Facebook Marketing Consultant or Entrepreneur; I also help many oncologists with this Oncologist Marketing.
