Here are 10 reasons you should definitely consider Facebook as part of your online marketing mix:
1. Audience – Facebook is the 2nd largest trafficked website, with over 500 million active users.
2. Referrals – Facebook is the 2nd largest referral source for video.
3. Mobile – 150 million active users take Facebook with them everywhere they go.
4. Time – Many people spend a lot more time on Facebook than on Google
5. Versatility – Many video formats are supported for uploading
6. Length – Facebook allows up to 20 minutes, 5 minutes more than YouTube
7. Connectivity – A wide range of sharing features and engagement opportunities. While Facebook doesn’t let you share its content onto other social networks (like YouTube and Twitter), because of its large member base, you will certainly have many more connections from the onset that may lead to better sharing potential.
8. Search Engine Visibility – Facebook videos are visible within Google Search.
9. SMO (Social Media Optimization) – Excellent keyword encoding (aka, “tagging”) capabilities.
10. Conversions – Hot triggers around the video for taking an intended action.
Source: Tubularinsights
