“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer. Inherently,…
Social Media Optimization (SMO) refers to the technique of optimizing or filtering your website so that your content and brand awareness is easily spread through social mediums and online communities by visitors to your website. In other words, SMO allows you to make your website more visible to social media users who are increasing exponentially…
The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online,…
You’ve probably heard a lot about WordPress lately. So, what is WordPress anyway? WordPress is the world’s most popular tool for creating websites. WordPress is capable of creating any style of website, from a simple blog to a full-featured business website. You can even use WordPress to create an online store (using the popular WooCommerce plugin).…
PPC Advertising has become more complex, and we find that well written and optimised ads alone will improve the ROI on PPC by an average of over 40%. This is the typical improvement we expect to see over DIY campaigns setup by those with little knowledge of the AdWords system. When PPC management is combined…
Social Media Optimization Advantages to the Business Website In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social Media Marketing can increase the links SMM makes…
At RainKing, our sales intelligence software has allowed us to develop an expertise in marketing for B2B sales, and I would like to share a few of the lessons that we have learned through the years. The topic for today is the first in a series on how to do search engine optimization (SEO) for B2B sales.…
One of the most important aspects of streaming delivery is quality. Every content publisher wants their content delivered to hundreds of thousands or even millions of end users at the exact same quality, with no noticeable delays, latency, artifacting, or incompatibility issues. Measuring quality, however, takes on many different forms. As you’ll see throughout the…
The main and the most challenging task of an SEO professional is not to make the links look natural, but to obtain links that are natural. From an SEO perspective, obtaining one-way links is the ultimate tool to boost your rankings in the search engines. Most of the search engines, including Google, Bing and Yahoo…
Article writing for purposes of Search Engine Optimization is convoluted. For one, crafting articles is an effective method of building up your online presence. Creation of unique content helps you develop integrity in the eyes of prospective clients. Furthermore, it is possible to rank high in search engines such as Google if you can produce…