Many people are aware of SEO – search engine optimization – but don’t realize that a variation of this is local SEO. Local SEO refers to optimizing a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information. Examples…
What benefits are there to using a media monitoring service? In addition to making it easy and effortless to follow daily news, its use has many benefits. We gathered four most essential benefits: 1. Controlling your reputation in the media What the media says significantly affects people's thoughts and conceptions of companies and their products.…
So you have been hired into a software development organization and are wondering what (besides being a super programmer) do you need to keep in mind to be successful? Here is a list of things that I have learned over a period of 15 years that should answer the question: Understand the problem that the…
What happens when you advertise online? This is probably the one question everybody is dealing with. Yes, there is a definite explanation. There are various ways in which you can optimize your website thus drawing more traffic resulting in better conversions for your business. Of all the internet marketing techniques accepted by the marketers, PPC…
PPC – Pay per click is one of the fantastic online advertising strategies and great lead generation tactic that has potential to deliver targeted leads to the website. Many small-medium sized businesses rely solely on organic search rankings to build their online profiles. Local and small businesses typically operate on a smaller budget, and enterpreneurs…
What is Twitter? Twitter is a micro-blogging site where each post is limited to 140 characters. Approximately 5,700 tweets are posted each second on the site, and users can choose to follow hundreds of other posters from celebrities to business colleagues to personal friends. Hashtags (i.e. #twitter) allow users to post about and track topics…
The Internet has given everyone with Internet access a voice and an opinion. No one complains when they receive positive comments, but negative comments can damage your reputation and create a public relations nightmare that can be searchable on the internet. It kind of leaves a dry taste in your mouth, doesn’t it? We cannot control what…
Many think having a custom web design is too expensive but let’s look at the advantages of hiring a web designer over using a free website template or purchasing one. Benefits of custom web design: Unique design. With a custom web design it is created just for your business. Your website will be different from…
At WEBii we describe our web design services as custom. So what is so different about custom? Today, there are many options for creating a new web site design. You can use a do-it-yourself template based program, usually with drag and cut and paste functionality. You can hire a large company who specializes in a…
If your definition of SEO copywriting exists circa 2014 before Google’s Pigeon update, then you need to read on…because the game has changed. Yes, on-page SEO, keywords and backlinks still matter, but not in the same way that they once did. Essentially, SEO copywriting is simply good copywriting. It’s the art of writing content that…