Ne universal truth of digital marketing best practices is that localizing your strategy for SEO rankings has always been good for business. If you install windows and doors in the Ottawa area, then you want people in that area to see you online. If you’re frequently popping up in the search engine results pages (SERPs)…
Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook advertising in Q3 2016 alone, making Facebook the second biggest company for digital advertising, only coming second to Google. Unless you’ve been under a digital rock for the past few years, you’ll be more than…
LinkedIn Advertising Guide: Basic Tutorial LinkedIn advertising is a powerful tool for marketing any product, service or brand to small businesses and business professionals. LinkedIn Ads is the official name of the business network's advertising product, which is a self-service tool allowing anyone to create and place an ad on the network's website at linkedin.com.…
LinkedIn advertising targeting options provide you with the unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO’s, CPA’s, CEO’s, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn advanced targeting options you…
Link building refers to the process of getting external pages to link to a page on your website. In the world of SEO, these types of links (also referred to as backlinks, external links or inbound links) are seen as a valuable endorsement for a site. In fact, Moz’s most recent Search Engine Ranking Factors Study notes…
Landing pages are an essential piece of the digital marketer's toolbox. A successful landing page turns a potential customer into a paying customer, which is the goal of every marketing professional. What is a landing page? In the most simple terms, a landing page is any web page that a visitor can arrive on (or,…
A brief link building definition is: The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site. When our clients ask us to define link building, we take great care to explain that it is not the quantity of inbound…
Link building requires accurate strategy and knowledge. Otherwise, however long you spent on it, nothing will show up as results. Charting a successful link building campaign involves a lot of factors like optimizing your website, having worthy content to link to, finding the right quality backlinks, making the right kind of noises about your site…
In the simplest of terms, a Search Engine sees a link from another website to your site as a vote of confidence in your content A high quality and diverse link profile is a fundamental element of great SEO. When search engines see other websites linking to your web pages they will view your site…
Former Google employee Kaspar Szymanski has just talked about Google spam filters and shared his expertise about how to recover websites from all kinds of Google penalties. Kaspar had been part of the Google Search Quality team for 7 years, where he was the driving force behind global web spam tackling initiatives and the public…
A Google search is an easy, fair and objective way to find high-quality web sites with information relevant to your search. Google's ranking technology or algorithm (known as PageRank) continues to provide the basis for all of Google's web search tools. There are several criteria that Google considers when ranking websites (page rank, link popularity,…
Facebook is one of the top social networking sites, quickly gaining on MySpace in terms of total users and traffic. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to…