The importance of SEO cannot be overstated or underestimated. Online search engines have long replaced phone books as the go-to resource for consumers. If customers aren’t finding your business online, their dollars are not finding your bank account. Some business owners hold firm that word of mouth is the best form of advertising. This is…
Nearly every business can benefit from search engine optimization (SEO). If you have a product or service to offer, there is someone out there actively searching for it. It doesn’t matter if that person is the end consumer, or an employee of another company; businesses need to make sure that their customers can find them…
Get the Best SEO by Industry Experts It is a known fact now that digital is also becoming an essential part of marketing. The companies that want to be successful in their industry of operations should really look forward to improving their presence in the digital world. If they are not sailing in this boat,…
Even though B2B marketing goals and objectives remain relatively consistent year to year, what’s changing are buyer expectations of marketing programs and communication. In late 2012, Simon McEvoy of Tangent Snowball wrote about the influence consumerism was having on the B2B buyer. After all, B2B buyers are people, too. The exposure of dynamic communication and…
Jesse Hanley is one of the founders of SEO consultants RankingPress.com. He's laser-focused on providing solutions for eCommerce websites, making them easier to use and quicker to find. He's here with a guest post on 15 SEO tips you can start doing immediately to improve traffic and visibility to your B2B eCommerce site. Are you…
Web development refers to building, creating, and a maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. While the terms "web developer" and "web designer" are often used synonymously, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS.…
It can be easy to believe that publishing content on the web is a straightforward process—and in some ways it is. You do come up with topics, pump out content, and repeat the process over again, working hard to streamline your craft. Still, knowing where to start on the journey of that process can be…
Content Writing Services for Websites Well-written content helps you sell more, and by the end of the day, that’s what matters the most. Your website content isn’t just a linear arrangement of words, it’s a manifestation of your core values and what you actually want to convey to your visitors. My content writing services for…
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them…
The most effective marketing campaigns start with a solid branding strategy. An overwhelming number of new businesses hear the term “branding” and run scared in the other direction. There’s a startling misconception that branding is something that only big, established businesses need to worry about. The reality is quite the opposite. Every brand, especially a…
Higher education has become a highly competitive industry. UT is challenged to recruit and retain the best and brightest students, faculty, and staff. It must build and maintain widespread public and legislative support and create and keep a loyalty and close connection with alumni and donors. The university must create a consistent, powerful identity that…
In digital marketing context, a branding campaign is an advertising campaign for which visits, leads, conversions or other forms of immediate direct responses are not the priority. The goals of a branding advertising campaign are to favorably develop brand image and awareness. Branding campaigns are the more common form of campaigns on traditional (offline) advertising…