Any major digital marketing authority will preach the importance of a uniform local search presence for local businesses. There is no shortage of posts emphasizing the need to either spend the immense amount of time to clean up local search directories, or to pay someone to do so for you — and you won’t find…
There are still so many misconceptions on how LinkedIn can be used, especially when it comes to winning new business for you on the platform. Case in point: Did you realize that LinkedIn is actually one of the most powerful, B2B-themed search engines on the planet? With nearly 500 million professionals in 200 countries, and…
There are a number of benefits to having a well-designed website for your company. Customers are more likely to engage with a website that is easy to read and easily navigable. Here are some of the benefits of a good website for your business. Credibility Good web design is a great way to build customers’…
Any website that has content in more than one language can be considered multilanguage website. Also, there are multi-regional websites which explicitly target users from different countries. We will give you some practical advices how to create website with multiple languages, and follow all Google terms of service. Creating a website which covers several countries…
Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing…
Dynamic websites are those websites that have database connectivity and are interactive in nature. They give the owner the ability to easily update the website without much technical knowledge. These websites have numerous benefits and are expensive too. Advantages: Much more interactive in nature and it offers great user experience. Easier to add and update…
Businesses need logos like they do customers – without a logo, your company lacks identity. If you think that logos are nothing more than unnecessary extras, think again. Where would Nike be without their trademarks swoosh? Where would Apple be without its famous logo? The same holds true for countless other businesses. Logos help to…
Just like any other job, graphic design has its pros and cons. Many people can only see the positives in working as someone who uses their creativity all day long. However, there are also the pessimists who only see the cons of working in a competitive field such as graphic design. To help you make…
A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese. A multi-regional website is one that explicitly targets users in…
Links are the streets between online domains, especially for search engines that crawl the vast metropolis of the web. By using sophisticated analysis, search engines can detect how pages are related to each other and in what way. Search engines have treated links as votes for popularity and importance of websites and webpages since the…
Electronic commerce or e-Commerce is a term, which is widely used to describe any type of business transaction that involves the passing of information/data over the Internet. In the last decade, we have witnessed an explosion of e-Commerce websites appearing on the Internet. So, what is driving this new trend and what are the perceived…
When it comes to using photos on your website or in your blog posts, there are a few steps you should take to make sure each image is properly optimized for SEO. When done correctly, optimized images can help your web pages be found in relevant search queries. 1. Save Each Image for Web Viewing…