The importance and benefits of a logo A logo is a symbol or an emblem used by companies, institutions and public organizations to identify themselves in front of people, so they can be and to be even more recognizable. In simple terms, a logo can be defined as the “face” of a brand or a…
In order to succeed in today’s dynamic business environment, businesses need to be on their toes all the time to evolve fast. One of the aspects that a prudent business owner needs to pay attention to is the primary website. A strategically designed website can result in more sale conversions, better SEO, and more traffic.…
Organizations, in the present time, have started considering websites as the face of their organization. This is the only reason that they are investing huge funds in developing an interactive website. Because communicating a message to their targeted customers is their priority but for this, they make sure that their website doesn’t have any misleading…
E-commerce and ERP integration affect functions across the organization, driving benefits to each function (IT, Operations, Sales, Marketing, Customer Service, and Management) and the organization as a whole. However, identifying the data that needs to be synchronized between the two systems is the first step towards achieving those benefits. Arriving at this decision is connected to…
Web portals or simply known as portals, is a site that provides access to the different applications and information available in the World Wide Web. It contains numerous functions and resources that can be accessible the end users. The services offered by a portal are usually about stock prices, news, entertainment updates, and more. There…
Localized SEO has become somewhat of an art form. Over the years, the search engines have become more adept at determining the intent of a search query to provide results that are more tailored and relevant to an individuals’ needs. Because of this, Google, Bing and Yahoo have to rely on more than just search…
Graphic design is about more than just appearances, and provides many more benefits than simply making something look good. Its importance is often underestimated, but good design can bring many significant business benefits. When used effectively graphic design can boost your company’s marketing and messaging through visual communication, giving it greater power to inform, educate,…
The preliminary stage of any new product development project is the conceptual design phase. During this early stage, engineers and designers rapidly explore and refine ideas by engaging in free-flowing, collaborative brainstorming sessions, during which a wide range of designs—in the form of sketches, 2D drawings and layouts, and 3D models and renderings—are considered and…
Imagine a webpage that isn’t simply a webpage — it’s a fluid, ever-changing nexus for everything your customers or even your employees need to know about your business. That’s the magic of web portal development. What is Web Portal Development? A web portal is a single access point for various kinds of information. It can…
1. Learn the fundamental rules of type design The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.” And the great…
PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. Nice, but what does that mean? An example: Example #1 An introductory example <!DOCTYPE HTML> <html> <head> <title>Example</title> </head> <body> <?php echo "Hi, I'm a PHP script!"; ?> </body> </html> Instead of lots…
Here are 10 reasons you should definitely consider Facebook as part of your online marketing mix: 1. Audience – Facebook is the 2nd largest trafficked website, with over 500 million active users. 2. Referrals – Facebook is the 2nd largest referral source for video. 3. Mobile – 150 million active users take Facebook with them…