This post is another piece in the series I am researching for the article I am writing about social media. This time I have turned my attention to listening, which I have called social media monitoring, but some call blog mining and others call social media research – I'd love to hear your name for…
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1. Learn the fundamental rules of type design The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. “I encourage all budding web designers to embrace that the web is fundamentally about typography design.” And the great…
A website is the medium through which viewers can access information or purchase products over the internet. Having a website enables a business to reach a wider market, or prospective client base. In today’s world, a website is undeniably essential in order to succeed in most industries. The competition and nature of the corporate world…
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer. Inherently,…
Social Media Optimization (SMO) refers to the technique of optimizing or filtering your website so that your content and brand awareness is easily spread through social mediums and online communities by visitors to your website. In other words, SMO allows you to make your website more visible to social media users who are increasing exponentially…
The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find information about your company online,…
You’ve probably heard a lot about WordPress lately. So, what is WordPress anyway? WordPress is the world’s most popular tool for creating websites. WordPress is capable of creating any style of website, from a simple blog to a full-featured business website. You can even use WordPress to create an online store (using the popular WooCommerce plugin).…
PPC Advertising has become more complex, and we find that well written and optimised ads alone will improve the ROI on PPC by an average of over 40%. This is the typical improvement we expect to see over DIY campaigns setup by those with little knowledge of the AdWords system. When PPC management is combined…
Social Media Optimization Advantages to the Business Website In today’s practical world of the Internet social media optimization has become the buzz word. This term refers to the performance adopted for generating the utmost of visits to the business website. Social media Optimization has the following advantages: Social Media Marketing can increase the links SMM makes…
At RainKing, our sales intelligence software has allowed us to develop an expertise in marketing for B2B sales, and I would like to share a few of the lessons that we have learned through the years. The topic for today is the first in a series on how to do search engine optimization (SEO) for B2B sales.…
One of the most important aspects of streaming delivery is quality. Every content publisher wants their content delivered to hundreds of thousands or even millions of end users at the exact same quality, with no noticeable delays, latency, artifacting, or incompatibility issues. Measuring quality, however, takes on many different forms. As you’ll see throughout the…