You see, there are thousands of articles uploaded and published online each day. Each article has a distinct method to discuss its topic in a way that would trigger human interest. Even if your idea is fresh, innovative or sometimes provocative, it still cannot guarantee that your article will move up the search engine results…
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How…
“SEO” and “copywriting”—two specialized fields that can seem at odds with each other, yet have entered into a unique marriage. Together, they have created the ultimate offspring in the form of content marketing. Theirs is a complicated relationship that can take some work. One partner is a pleaser and the other is a doer. Inherently,…
Article writing for purposes of Search Engine Optimization is convoluted. For one, crafting articles is an effective method of building up your online presence. Creation of unique content helps you develop integrity in the eyes of prospective clients. Furthermore, it is possible to rank high in search engines such as Google if you can produce…
If you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being thrown around in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What types of SEO content are there? What is my SEO content strategy? If you have any questions…
If your definition of SEO copywriting exists circa 2014 before Google’s Pigeon update, then you need to read on…because the game has changed. Yes, on-page SEO, keywords and backlinks still matter, but not in the same way that they once did. Essentially, SEO copywriting is simply good copywriting. It’s the art of writing content that…
SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5. The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. While there are many benefits to a good…
One way link building is very effective method in increasing and driving more traffic to your site. It is a very important factor in SEO. Besides content, links are another important ways to improve the website’s rank and backlinks. The website grows very highly, as links grow. Search engines take quality links of a website…