

As a conversion rate optimization agency, we know how to use a full-service CRO to improve conversions and guide website visitors to complete their desired actions on your web pages. We guide customers through the buyer journey and develop a clear conversion path to increase lead volume without increasing traffic.
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Frequently Asked Questions
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What is CRO?
Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of website visitors that convert to the website’s unique goals and needs. Generally, it performs a desired action on a web page.
Why do I need CRO?
With CRO, you can reduce your customer acquisition costs by extracting more value from your existing visitors and users. By optimizing your conversion rate, you can increase your revenue per visitor, attract more customers and grow your business.
What are the main elements of CRO?
The main elements of CRO are conversion research, user experience (UX), website persuasion, A/B testing, and personalization. Frequent use of these increases your chances of getting more conversions and therefore more sales.
What is ‘A/B’ or ‘Split’ Testing?
A/B testing or split testing is a strategy for comparing the performance of two variants of A and B. It aims to use a hypothetical statistical comparison that one variant outperforms the other on key metrics.
What is a heat map?
A heat map is a visual dataset displayed as a colored overlay to highlight information about how a large number of website visitors use and interact with your website. Heatmaps can help you spot behavioral patterns, website design flaws, or browser issues. CRO programs often use heat maps to provide insight into possible changes and improvements.