Effective Digital Marketing for NGOs - Expert’s Opinions for Non-Profits Organizations
The internet has given birth to Digital Marketing. With a click of the mouse, you can reach a large number of people regardless of your location. Digital marketing gives your NGO the possibility of action at a global level and getting more financial strength. Day by day online donation is constantly growing and you are faced with increasing competition in the marketplace. To survive in this competitive environment, your NGO has to develop a comprehensive online strategy with the objective to get more and more donations and sponsorships. You have to become increasingly aware of how important digital marketing has become in this sector to attract new members, raise awareness, or to spread the message to the masses.
Overall, digital marketing is a necessity of the time for all businesses and NGOs are no exception. It is, therefore, essential to implement digital marketing strategies for the growth of your organization. We are going to discuss the important points to develop an effective digital marketing strategy for your nonprofit organization.
Focus on Defining Objectives with Identification of Challenges
For your digital marketing strategy, the first task is to define your objectives that is what you desire to achieve from your digital marketing Agency. Secondly, try to identify the challenges which you are going to face and how you can overcome them. You have to change the status quo and zeroed on what differences you want to make in your development program? And how you are going to communicate with your people and beneficiaries.
Divide Long Term Goal into Short & Smart Targets
Setting Short & Smart Goals means that you need to decide and set specific measurable targets for your NGO before you start doing your online activities. Setting goals keep you focused and there is very little chance of deviation from it. Any deviation from the goal finally ends you in utter failure that ultimately leaves you disappointed at the end of the digital activity. As Long Term Goals are time-consuming, you start feeling frustrated and give up altogether. Hence, it is always advisable to break your long term goals into short and smart term targets. The achievement of these short and small targets keeps up your enthusiasm level and you remain active until your final achievement.
Build and Optimise Digital Presence
Identify the strength and weaknesses of your organization to analyze its online reputation. This can be done by reviewing existing subscribers, supporters, negative and positive comments, etc. You need to carry out research on every channel and a digital platform like Google Search, Social, Community Sites, and many more. You have to also analyze what are the trends in the development sector, what activities your competitors are, what is the outcome. Apart from this, you need to assess your audience’s perception of your NGO. Once you analyze and zero down on your points of building a robust digital presence, you need to execute them timely on the right digital platforms to maximize outcomes.
Showcase Your Activities Through Social Media
For nonprofits organizations, social media is an excellent platform to start with. The best part is that it is free, to begin with. What we would like to suggest here is that start on one network first, learn from the mistake you make on it, and then with experience gained capitalize on other platforms. It is noticed that many organizations make the mistake of trying to manage several platforms at once, you should try to overcome this temptation. Avoid failing in this trap. Twitter is a great place to build followers. Using Twitter, you can start conversations with other like-minded groups, organizations, and influencers. If you provide value to these while staying true to your mission, you should start to gain followers that you can further interact with.
Build Digital Bonding Through Facebook Pages and Groups
Create Informative Banners and Creative Images
Create a beautiful banner image with your logo, message, other details, and upload it to your social media accounts. All major social networks allow you to use custom header images for your user profile and business page. It is a great option to showcase your activities. Use a customized timeline image to market yourself without spending any extra penny.
Leverage Social Presence - Connection & Engagement
If you find that Twitter is working successfully and that you can spend a bit of time on other networks, then now is the time to expand. Which network you use depends on your organization’s target audience. Each network comes with its own challenges and opportunities, so research into each is a must. A lot of the content you share on Twitter can be used on other networks, just make sure to optimize it for each. Instagram, LinkedIn, and Google My Business GMB can be said to be your next target after the successful implementation of Facebook and Twitter.
Follow Improvisation Cycle - (Create - Measure - Improve)
You are now at the point where you are doing regular Digital Activities on a monthly/fortnightly/weekly/biweekly basis, sharing them on social media and sending a regular newsletter as a mailer. There are various analytics tools like Google Analytics, Facebook Insights, Youtube Analytics that can give enough business intelligence on the performance of Websites, Facebook, and video Marketing respectively. Upon Regular Monitoring, you can come across what is working or what needs improvisation. Improvement will be the final stage of this improvisation cycle and this is a continuous process.
How are Muniwar best suited for non-profits
As a digital marketing agency for NGOs, Muniwar has helped Non-Government Organisations, to be digitally active through responsive websites, social media, and other digital platforms.
Our efforts have increased awareness for all the organizations with which we have worked, and thus helping them create Digital presence. At Muniwar, we know that powerful stories can inspire change. and we are committed to telling your story to your target audience and potential donors through digital platforms to the world.
Faced with increasing competition in the crowded market and with online donations constantly growing over the past decade, our team takes up the challenge of developing a comprehensive online strategy, including website development and ongoing digital marketing promotion for our clients with the final objectives of digitally obtaining sponsorship and donation for him. Here, we are listing some of the outcomes being achieved by our nonprofits clients.
Increase brand awareness
Our services have helped our clients to increase their visibility and increase their brand awareness. This has naturally helped to reach new and high targeted potential customers.
Increase website traffic
Our social media posts and ads have been a key way to drive traffic to our client’s website. We have continuously shared great content from the client’s blog and website to their social channels which have been a way to get readers for them.
Reputation Management
We continuously keep an eagle eye on all the review and rating websites related to NGOs. This helps to optimize the leverage reviews for the benefit of our clients.
Generate leads Our experience and knowledge of the NGO industry help to generate leads for our clients
Social media offers an easy and low-commitment way for potential likeminded people to express interest in your mission and cause. We are well aware that Lead generation is an important benefit of social media for NGOs and we utilize advertising formats of many social networks to collect leads.
Customer and audience engagement
Unlike traditional media, which offers only one-way communication, social media is a two-way street. Muniwar utilizes its client’s opportunity given by social networks to interact directly with like-minded people and fans, and give them the chance to interact directly with your NGO. This increases the membership and increases the awareness base of your organization and finally ends up with more donations for the cause.
Monitor conversations that are relevant to your brand
Muniwar uses social media as a key source of intelligence about your NGO, your competitors, and your niche beside it being an important element of audience engagement.
Targeted advertising
We use social ads as an inexpensive way to promote your NGO and your cause for which you are working and distribute content on the same. We utilize the powerful targeting options offered by social media for you so that you can reach the right audience and make the most of your budget.
Reporting and analytics
We regularly provide reports to our clients so that they can self-access return on their investment. With social media tracking and analytics tools provided by us, you can see the full impact of your social media activities, from follows to engagements right through to purchases.
