How Digital Activities can take your Social Organisations to the next level
It is said that technology rules. If you adapt and move with the technology then you survive and prosper else you perish. Presently, the world is taken over by the internet which has led to the digitalization of your everyday activities. Nowadays, the survival of your business is on its digitalization. It is for this reason that like other businesses you also have to digitize your business and choose digital platforms not only to showcase your services and products but also for marketing them. It is pertinent to mention that the digitalization of businesses has brought a boom in Digital Marketing.
If all the businesses are switching on to the digital platforms to provide quick and affordable prices to its customers then why not the Nonprofit organization? If your Nonprofit organization wants to survive, spread awareness, generate donations, and reach the next level then the cheapest and most effective way is to use digital marketing or digital platforms.
The first and easy way to start your digital marketing strategy is to just have a digital marketing plan. Your digital strategy will be of great help to you and make all your work so easy. In this article, we have described for you, in brief, the whole tips, tricks, and tactics about non-profit organization digital marketing plan and strategy.
Establish Clear Goals
The fundamental of your digital marketing strategy is the establishment of clearly defined goals. Your goal is the foundation stone on which you build all your other ideas. The success of your digital marketing will be defined by setting up your goal. Your digital activities require targets to continuously aim at. It is therefore necessary that you break up your goals into small targets. It will be easy for you to work and achieve. You can measure your real-time achievements. This will avoid frustrations and will keep you moving forward. and will it and your achievement of targets will keep you moving forward. Now let’s start a discussion on some common goals to get you started.
Website
The most important requirement for your NGO internet marketing is the creation of a professionally – looking website. You need to update your website regularly to keep it up-to-date. For this, you need to invest both your time and money. If you don’t have a website for your NGO or you don’t regularly update it then you are sure to lose on both the online marketing and propagation front.
Your NGO website should share some of the principal information like:
» Mission and history of your nonprofit’s organization
» Breaking news
» Upcoming events and initiatives
» Success stories
» Media coverage
» Donation method
» Volunteer recruitment procedure for your organization.
Email Marketing
Email marketing the least expensive medium to reach out to your supporters and potential donors. Whether your NGO has the goal to kick start a fundraising campaign, or boost the number of subscribers to your NGO newsletter or be it to inform your supporters or volunteers about the recent development on the issue you are working in all these situations email marketing is the best solution. In fact, email is one of the least expensive and most effective ways to do it. It is most suited to your nonprofit organization as you can effectively utilize it within a small budget.
Content Marketing Strategy
You need to plan a robust and effective content marketing digital strategy for your NGO. Without an effective content marketing strategy your entire digital marketing activities are not only ineffective but an utter failure. Content marketing is one of the essential elements to build a strong and successful online brand for your NGO. Content marketing strategy aims to inform like-minded people and potential donors, educate the masses about the cause your NGO is working on. This ultimately ends up increasing lead generation and their final conversion into a donation.
Blog to Spread the Word
In no way the activities of your NGO are commercial. Your goal is not profit-making. Your NGO does not work like traditional companies. However, you also want to drive people to your websites and create awareness of the causes and missions you are working on. The surest way to bring visitors to your website is consistent blogging. Blogging is a free publicity tool. It provides an immense opportunity to share your information with people, who might become your potential donors and or volunteers. Blogging establishes you as an authority on the subject you write. It is the surest way to generate donations and sponsorship for your nonprofit organization. Another benefit of regular blogging is that it provides more content for search engines thus its optimization. SEO improves your website and blog ranking.
Social Media Presence
Why Social Media is that important for nonprofits? It is important because the more people who follow you, the more donations you’re going to receive. It’s a great tool for nonprofits for fundraising and propagation because the social media platforms such as Facebook, Twitter, Instagram, and Pinterest make it easy to share all sorts of campaign materials with the people and your followers.
Video Campaign Optimization
Videos are presently ruling the digital sphere. You can shoot and develop some strong videos on the activities which your NGO does related to the cause on which you work. You can then launch a video campaign. A strong video campaign run by you can make a world of difference. A video serves not only as a good permanent post on your home page but also as a vlog. You can also use these videos in your digital marketing activities. If you attach your emails with your videos it will simply double or triple your click-through rates. This will increase the landing page conversion rates many folds. It is noticed that if you just include the word ‘video’ in the subject line of your emails it improves your email opening rates by more than 20%.
Survey Visitors On Your Website
You can also carry out surveys through emails by sending survey forms to your email subscribers. But it would be a brilliant idea to survey anyone who visits your website. You can easily do it by a pop up of a small survey form on your website and ask your visitors to fill it. This will engage the visitors and will help you to gather huge data over a period of time which you can utilize for sending mailers and finally converting them into regular donors.
How can Muniwar be of Help to you?
Muniwar is a digital and web development agency that has vast experience in the field of digital marketing and web development for NGOs. It is working with NGOs which are working on various causes for the welfare of society. This has over the period helped Muniwar and its team to grasp the integrity of the fundraising and spread awareness for the cause through the various digital platform for the NGOs. Thus Muniwar with its team is not only highly experienced but effectively equipped with not only to develop and manage your website but also to manage various campaigns of your organization on social media and digital platforms.
