Tips for General Surgeons to Improve Their Facebook Marketing
Healthcare and general surgeons are an increasingly competitive field, and reaching new patients requires a strong Facebook marketing strategy. And with a large number of changes in health insurance and numerous mergers and acquisitions in the healthcare sector over the past few years, the healthcare industry as a whole has undergone some major changes.
One way to attract customers is to use Facebook marketing. Facebook platforms allow general surgeons and healthcare facilities to connect with potential patients face-to-face, while also providing valuable information to help them make the best decisions for their health.
It’s worth trying these tips to make your general surgeon’s Facebook page stand out.
#1: Make the Most of Video
It’s probably not surprising that you can post videos to your feed. But it can be surprising how much difference video makes to your Social Media Advertising Strategy.
According to Hootsuite, 71% of people have increased their time watching online video since 2018, and it is the dominant form of media on the Internet today. Additionally, Facebook video can increase brand awareness by about 67% – as long as it is optimized for mobile devices.
If you want to reach more people, use video organically and in Facebook ads, as often as possible. On average, people watch videos 5 times longer than viewing text posts or image posts online.
#2: Expand the video to your cover photo
You don’t need to limit your videos to your news feed. Make your clinic profile stand out with a video cover image. People on the fence about to follow you can be attracted to movement, whether it’s video of happy patients or shots from around the office.
Here’s a tip: You don’t have to make every video professionally. Your cover photo can be made even better with a simple animation.
#3: Animate Your Profile Picture
You can stir in both the cover photo and profile picture of your General Surgeon Clinic Facebook profile. You’ll simply upload the GIF as a profile photo, using a tool like GIPHY to create it from a video clip.
#4: Pin the Post to the Top of Your Page
Got a big announcement to make of this that you want to show everyone? Chances are high that you’ll keep posting and reposting about a new practice location, a new service line, or anything else that might be of interest to a potential patient. And it’s a solid strategy.
But there’s another easy way to make sure this announcement appears first when people click on your page. Pin your announcement to the top of the page simply by clicking the ellipsis at the top of the page.
#5: Don't give up on the little things
One of the most surprising things we see in Facebook clinic pages for general surgeons and healthcare organizations is how much is missing.
Many clinics do not understand how important a call-to-action is. People need to know what action you want them to take once they visit their page. Should they “call now” or “book online?” clinic pages have the option to add a call-to-action that links to a phone number, website, or booking tool.
Otherwise, make sure that your profile is completely filled out. Include links to your website and other social media. Fill in your “About” information and make sure people know to find you with your full address and contact information.
Conclusion
How Can You Build a Successful General Surgeon Facebook Marketing Strategy? This post answers that question, covers the value of Facebook marketing in healthcare, and offers tips you can use to get started today!
Keep reading to get started or call +91 888-22-66-111 to speak with a strategist about how Muniwar Technologies can help your clinic reach more patients with Facebook Marketing.
